Vietnam Stories

Every land, a
story to remember

Following the people, lifestyles, and values
that have created a profound and inspiring Vietnam.

Travel to understand
where you are going.

Moonshine. A story of bygone turbulent times and a spicy drop imbued with deep sentiment

In the past, it was called "cuoc lui" (skulking liquor) because of its hidden, furtive nature amidst strict prohibitions. During the French colonial period or the subsidy era, when private liquor distillation was besieged by rationing stamps and regulations, the glowing embers under rural liquor stills continued to burn persistently at night, hidden away in constant trepidation. ◷ 4 minute read Read story →

Stories about cuisine

Cuisine

Vietnamese Banh Mi: From an imported dish to a cultural icon

Vietnamese people have taken a dish from abroad, adapted it to be rustic and suitable for themselves, and then turned it into an indispensable part of daily life. That is how Vietnamese culture receives and renews heritage: simply, practically, and naturally.